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Promoting Sustainable and Healthy Behaviour

Track Coordinators: Stefano Pascucci and Kirsten Verkooijen.

For decades, researchers from various scientific disciplines have undertaken great effort to understand and predict human behaviour. Often with the purpose of gaining insight in how to curve (undesired) behaviour into more healthy and sustainable manners. However, interventions that aim to change human behaviour have often shown only moderately effective at best. One of the obstacles appears to be that many behaviours in our daily life have become routine behaviours (i.e. habits), which are - because of their automaticity - difficult to change.

       For this parallel track on healthy and sustainable behaviour, we would like to invite scholars as well as representatives from governmental and business organisations to share their research and/or experience regarding behaviour change interventions. Especially welcome are papers which discuss interventions that target habit (de)formation. Topics may be food as well as non-food related.

      For more information on this session, please contact one of the chairs (stefano.pascucci@wur.nl or kirsten.verkooijen@wur.nl).

  

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